Kevin Couch
Vice President of Programming - North America
Kevin Couch is the Vice President of Programming, overseeing live music, comedy, and special events across venues in San Antonio, Tulsa, and Little Rock.
He started his career as a touring musician, performing on national tours including the Vans Warped Tour, before moving into artist management. He has managed several touring acts, including Color Me Badd, leading everything from booking to business operations.
He later founded CBC Creative, a Dallas-based branding agency that grew into an award-winning firm before being sold in 2022. He now brings that mix of artist, brand, and business experience to his role at ATG Live.